-
Awareness is pointless (a 13 year goat grab)
13 years ago, I wrote a post called ‘Awareness – the most pointless metric ever?’. At the time, I was more focused on marketing, rather than holistic communications (which is where I’ve evolved into). However, the basis of the argument remains the same. Over the past few weeks, I’ve seen a number of research reports… — read more
-
Unpacking meaning, purpose and soul
This post unpacks exactly what I mean when I say that I practice enabling communications with meaning, purpose and soul. — read more
-
Creativity, AI and a 15 year conversation
The conversation about how AI will impact the creative industry has been rolling for 15 years. But has it moved on? — read more