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  • The LinkedIn Gender Experiment – my findings

    Unless you’ve been living in a quiet corner of LinkedIn recently, you can’t have missed the increasing volume of discussion about whether your gender affects your post visibility. The issue first dropped into my feed thanks to the incredible Felice Ayling (see this post as one example). Since then, I’ve been following the rollout of… — read more

    Dec 16, 2025
  • Killing your brand in one easy move?

    This post was originally written on December 6, 2010. I’ve purposefully not updated it – I feel that virtually all of the assertions remain true, apart from two: The UK currently isn’t struggling out of recession – it’s struggling for growth and I now have an expensive sofa. But, aside from that, I hope you… — read more

    Nov 26, 2025
  • The long, hard road of job search in 2025

    For all of the job seekers, recruiters and hiring managers, this one is for you. It’s a story about my last four months, grinding through a job search market that’s by turns broken, on fire, depressed and volatile. It covers the context for where we are now. It shines a torch into the job seeker… — read more

    Aug 3, 2025
  • Sir David Attenborough’s Ocean Film – A Social Marketing Review

    Ocean – the latest film fronted by Sir David Attenborough – has now moored up on streaming services around the world. It has a clear message – but does my social marketing & behaviour change brain say about it? Here’s my hot take in a leisurely 6 minute read. Ocean Distribution – reviewing using the… — read more

    Jun 9, 2025
  • Awareness is pointless (a 13 year goat grab)

    13 years ago, I wrote a post called ‘Awareness – the most pointless metric ever?’. At the time, I was more focused on marketing, rather than holistic communications (which is where I’ve evolved into). However, the basis of the argument remains the same. Over the past few weeks, I’ve seen a number of research reports… — read more

    May 12, 2025
  • Unpacking meaning, purpose and soul

    This post unpacks exactly what I mean when I say that I practice enabling communications with meaning, purpose and soul. — read more

    Apr 16, 2025
  • Creativity, AI and a 15 year conversation

    The conversation about how AI will impact the creative industry has been rolling for 15 years. But has it moved on? — read more

    Apr 14, 2025


Neil Hopkins – Communications Strategist

Neil Hopkins – Communications Strategist. Hire me today for communications strategy that makes sense.

07578 307609 / Neil.Hopkins@interacter.co.uk

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