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  • Sir David Attenborough’s Ocean Film – A Social Marketing Review

    Ocean – the latest film fronted by Sir David Attenborough – has now moored up on streaming services around the world. It has a clear message – but does my social marketing & behaviour change brain say about it? Here’s my hot take in a leisurely 6 minute read. Ocean Distribution – reviewing using the… — read more

    Jun 9, 2025
  • Awareness is pointless (a 13 year goat grab)

    13 years ago, I wrote a post called ‘Awareness – the most pointless metric ever?’. At the time, I was more focused on marketing, rather than holistic communications (which is where I’ve evolved into). However, the basis of the argument remains the same. Over the past few weeks, I’ve seen a number of research reports… — read more

    May 12, 2025
  • Unpacking meaning, purpose and soul

    This post unpacks exactly what I mean when I say that I practice enabling communications with meaning, purpose and soul. — read more

    Apr 16, 2025
  • Creativity, AI and a 15 year conversation

    The conversation about how AI will impact the creative industry has been rolling for 15 years. But has it moved on? — read more

    Apr 14, 2025


Neil Hopkins – Communications Strategist

Neil Hopkins – Communications Strategist. Hire me today for communications strategy that makes sense.

07578 307609 / Neil.Hopkins@interacter.co.uk

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